Verification
Material facts should be checked against credible primary or well-established secondary sources before publication. Unverified claims should be identified as such.
Trust
Editorial Standards
The standards that guide sourcing, verification, corrections, opinion, visual material and the separation of reporting from commercial activity.
Attribution
Claims, analysis and disputed accounts should be attributed clearly so readers can understand who is saying what and on what basis.
Corrections
Material errors should be corrected promptly and transparently.
Opinion
Opinion and analysis should be labelled distinctly from straight reporting.
Images & video
Visual material should not be manipulated in a way that changes the factual meaning of a scene. Captions and credits should be accurate.
Commercial separation
Advertising and sponsored material should be clearly labelled and should not determine newsroom conclusions or story selection.